“In the event of any termination (a) You will not be entitled to any refunds of any usage fees or any other fees, and (b) any outstanding balance for Service rendered through the date of termination will be immediately due and payable in full and (c) all of Your historical Report data will no longer be available to You.”
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Permanent loss of access to historical Report data upon termination means users cannot retrieve past analytics information after the agreement ends.
Interpretive note: The excerpt is a standalone lettered sub-clause; the triggering termination event and other consequences of termination are not quoted but the clause itself is unambiguous as to this effect.
The reader will no longer be able to access any of their historical Report data after the agreement is terminated.
How other platforms handle this
We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
We will promptly destroy personal information at the end of the retention period, as described above. When we destroy personal information, we do so in a way that prevents that information from being restored or reconstructed.
we will delete your account data after three years of inactivity.
"In the event of any termination (a) You will not be entitled to any refunds of any usage fees or any other fees, and (b) any outstanding balance for Service rendered through the date of termination will be immediately due and payable in full and (c) all of Your historical Report data will no longer be available to You.Excerpt from Google's Analytics Terms of Service
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Permanent loss of access to historical Report data upon termination means users cannot retrieve past analytics information after the agreement ends.
The reader will no longer be able to access any of their historical Report data after the agreement is terminated.
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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