To the extent permitted by applicable law, in no event will Google be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or damages for loss of profits, revenue, business, data, goodwill, or use, arising out of or relating to the Google Maps Platform Terms, even if Google has been advised of the possibility of such damages.
This clause means that if a Maps API outage or data error causes significant business losses for a developer, Google's financial liability is essentially zero for consequential damages — the developer bears the full commercial risk.
Developers and businesses using Google Maps APIs are bound by strict content display rules, anti-competitive use restrictions, and Google's unilateral right to alter or terminate services. End consumers using apps built on Maps APIs may have their location data processed under Google's data policies, with limited transparency about how that data flows between app developers and Google. You can review Google's Maps Platform Privacy Notice at https://cloud.google.com/maps-platform/privacy to understand what data Google collects when Maps APIs are embedded in third-party apps.