Users grant Google permission to collect transaction, account, and personal information from third parties including merchants and card issuers, for purposes of providing and improving Google services. The scope of data collected is cross-referenced to Google's broader privacy policies rather than enumerated in this document.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes inbound data flows from third parties (merchants, issuers) to Google, supplementing data collected directly from users. The reference to 'provide and improve its services' as a purpose may warrant evaluation under data protection frameworks that require specific and limited purposes for personal data processing.
Interpretive note: The full scope of 'other personal information' is not defined in this document and is cross-referenced to Google's broader privacy policies, which may be amended independently of these terms.
Under this clause, the agreement authorizes Google to receive transaction, account, and personal information about users from merchants and payment issuers. The full scope of data collection is governed by Google's privacy policies, which are incorporated by reference rather than reproduced in this document.
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"As permitted in our privacy policies, and in order for Google to provide and improve its services, you permit Google to collect transaction, account, and other personal information from third parties, including merchants and your payment method's issuer.— Excerpt from Google Ads's Google Ads Terms of Service
(1) REGULATORY LANDSCAPE: This provision implicates GDPR Articles 5 and 6 regarding lawful basis and purpose limitation for personal data processing, as well as Article 14, which requires transparency when personal data is obtained from sources other than the data subject. The Irish DPC is the lead supervisory authority for Google's EU operations. UK GDPR applies to UK users. (2) GOVERNANCE EXPOSURE: Medium. The provision references Google's privacy policies for the full scope of permitted collection, meaning the operational boundaries of this clause depend on a separate document not reproduced here. The 'improve its services' purpose language is broad and may face scrutiny under data minimization principles. (3) JURISDICTION FLAGS: GDPR Article 14 requires that when personal data is collected from third parties rather than directly from the data subject, the controller must provide transparency information within a reasonable period. EU and EEA users have heightened rights in this context. The breadth of 'other personal information' may also engage national laws governing financial data. (4) CONTRACT AND VENDOR IMPLICATIONS: Organizations should assess whether data about their employees or customers flowing from merchants and issuers to Google is consistent with their own privacy notices and data processing agreements. The cross-reference to Google's privacy policies means the operational scope of this provision may change when those policies are updated. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should review Google's current privacy policies to understand the full scope of data collection authorized by this provision. Records of processing activities under GDPR Article 30 should reflect Google as a potential recipient of transaction and account data originating from merchant and issuer systems.
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This provision authorizes inbound data flows from third parties (merchants, issuers) to Google, supplementing data collected directly from users. The reference to 'provide and improve its services' as a purpose may warrant evaluation under data protection frameworks that require specific and limited purposes for personal data processing.
Under this clause, the agreement authorizes Google to receive transaction, account, and personal information about users from merchants and payment issuers. The full scope of data collection is governed by Google's privacy policies, which are incorporated by reference rather than reproduced in this document.
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