General Motors · GM Privacy Statement · View original document ↗

No profiling or targeted advertising of under-18s

High severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
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Recent governance activity General Motors recorded 2 documented changes in the last 30 days.
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This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

General Motors commits to withholding minors' personal information from sale and from profiling or targeted advertising pipelines, applying a 'knows or should have known' standard that extends beyond actual knowledge.

Recent Activity

This document changed recently

Medium Jun 18, 2026

The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.

View change record →

Consumer impact (what this means for users)

If General Motors knows or should have known you are under 18, it will not sell your personal information or use it for profiling or targeted advertising.

How other platforms handle this

Shein Medium

When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.

Ramp Medium

Any targeted advertising by Ramp will only be carried out to the extent that it is permitted by applicable law.

GOAT Medium

We may display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn...We may share a unique identifier, such as a user ID, with these platform providers...to direct targeted advertising to you or to a custom audience on the social media platf...

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▸ View Original Clause Language DOCUMENT RECORD
"
We do not sell or process for profiling or targeted advertising the Personal Information of children we know or should have known to be under 18 years of age.

— Excerpt from General Motors's GM Privacy Statement

Provision details

Document information
Document
GM Privacy Statement
Entity
General Motors
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-052736
Document ID
CA-D-00615
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1aadaf983854ba12c04ee6971f292dd73de91df0db3ac8d30fd0ad5fcc9309da
Analysis generated
July 9, 2026 09:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: General Motors
Document: GM Privacy Statement
Record ID: CA-P-052736
Captured: 2026-07-09 09:29:04 UTC
SHA-256: 1aadaf983854ba12…
URL: https://conductatlas.com/platform/general-motors/gm-privacy-statement/provision/CA-P-052736/no-profiling-or-targeted-advertising-of-under-18s/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does General Motors's No profiling or targeted advertising of under-18s clause do?

General Motors commits to withholding minors' personal information from sale and from profiling or targeted advertising pipelines, applying a 'knows or should have known' standard that extends beyond actual knowledge.

How does this clause affect you?

If General Motors knows or should have known you are under 18, it will not sell your personal information or use it for profiling or targeted advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with General Motors?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by General Motors.