This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.
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We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.
We generally retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements...
We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice...but no longer than as required or permitted under applicable law or internal Walmart policy.
"We may keep the Personal Information we collect for as long as necessary for the purposes described in this Privacy Statement.Excerpt from General Motors's GM Privacy Statement
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The clause states: “We may keep the Personal Information we collect for as long as necessary for the purposes described in this Privacy Statement.”
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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