This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
A retention period of up to three years means precise location data — among the most sensitive personal data categories — may be held by General Motors for an extended period.
Interpretive note: The excerpt is a truncated table entry. The retention period is clearly stated, but surrounding conditions or exceptions that may appear in the full document cannot be assessed from this excerpt alone.
The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.
View change record →Precise geolocation information General Motors collects about you may be retained for up to three years from the date of collection.
How other platforms handle this
If you don't access or use your recordings for 3 years, Google will automatically delete them.
In limited circumstances, we may retain certain information for purposes including safety, security, fraud prevention, and compliance with our legal obligations.
We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.
"Precise Geolocation Information... Up to 3 years from date of collectionExcerpt from General Motors's GM Privacy Statement
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A retention period of up to three years means precise location data — among the most sensitive personal data categories — may be held by General Motors for an extended period.
Precise geolocation information General Motors collects about you may be retained for up to three years from the date of collection.
ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.
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