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The policy establishes universal access, correction, and deletion rights for all covered consumers, with additional rights including targeted advertising opt-out, data sale opt-out, and automated processing opt-out available depending on the consumer's state of residence, and a stated processing time of up to 45 days.
This analysis describes what General Motors's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for consumer privacy right requests, including a 45-day processing window and a verification requirement, with jurisdiction-dependent rights that require consumers to know their state's applicable framework to determine their full entitlement.
The updated statement narrowed its definition of personal information from 'identifies, relates to, or could reasonably be linked to you' to 'describes, relates to, or could reasonably be linked to you.' This language change affects which information GM must treat as personal information under the policy. The revised de-identification section reorganizes prior language, now stating GM 'may use technical measures to remove information that could reasonably identify you or your vehicle' and requires 'the same safeguards from any third parties we share it with.' The policy clarifies that its protections apply to personal information dealers disclose to GM, but do not cover dealers' independent data practices. Cruise is no longer listed as a GM affiliate exempt from this privacy statement, though the scope of privacy protections for Cruise users depends on whether Cruise now operates under this statement or maintains separate privacy terms.
View change record →The agreement establishes that all covered consumers have access, correction, and deletion rights, with additional rights including data sale opt-out and targeted advertising opt-out available depending on state of residence; requests may take up to 45 days to process and require identity verification.
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"GM offers the following privacy rights to all consumers covered by this Privacy Statement: Access and obtain a portable copy of my Personal Information Correct my Personal Information Delete my Personal Information Depending on where you reside, you may also be able to request additional privacy rights that may include: Opt-out of processing my Personal Information for targeted advertising (in California, this is called 'Do Not Share My Personal Information') Opt-out of selling my Personal Information Opt-out of certain types of automated processing of Personal Information Obtain a list of categories of Third Parties Receiving Personal Information Obtain a list of Third Parties Receiving Personal Information. Our processing time may vary, and in some cases, we may require up to 45 days to process your request.Excerpt from General Motors's GM Privacy Statement
(1) REGULATORY LANDSCAPE: The tiered rights framework engages CCPA and CPRA for California residents, and analogous frameworks in Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and other states with enacted comprehensive privacy laws. The 45-day processing window aligns with CCPA's initial response timeline. The document's statement that additional rights depend on 'where you reside' creates a jurisdiction-mapping obligation for operational compliance teams. (2) GOVERNANCE EXPOSURE: Medium. The universal access, correction, and deletion rights offered to all U.S. consumers represent a baseline commitment that exceeds the statutory requirements in many states. The 45-day processing window and identity verification requirement are standard operational parameters. The jurisdiction-dependent additional rights framework requires ongoing monitoring as additional states enact privacy legislation. (3) JURISDICTION FLAGS: California requires specific rights including Do Not Share for targeted advertising under CPRA, with enforcement by the California Privacy Protection Agency. The 45-day processing window should be confirmed against each state's applicable response deadline. States with enacted privacy laws that impose shorter response windows may require operational adjustments. (4) CONTRACT AND VENDOR IMPLICATIONS: Service providers who process personal information on GM's behalf must be contractually required to support consumer rights request fulfillment, including deletion, correction, and access, within the timeframes stated in the policy. Vendor agreements should specify data deletion or correction obligations triggered by consumer requests fulfilled by GM. (5) COMPLIANCE CONSIDERATIONS: Legal teams should confirm that the consumer rights request intake process, including the online form at https://consumerprivacy.gm.com and the phone channel at 1-866-MYPRIVACY, operationally supports all stated rights across all applicable state frameworks. The identity verification process should be assessed to confirm it does not create unreasonable barriers to right exercise under applicable state standards. The policy's statement that it does not accept consumer privacy requests by email should be assessed for compliance with state laws that may require multiple intake channels.
This provision establishes the operational framework for consumer privacy right requests, including a 45-day processing window and a verification requirement, with jurisdiction-dependent rights that require consumers to know their state's applicable framework to determine their full entitlement.
The agreement establishes that all covered consumers have access, correction, and deletion rights, with additional rights including data sale opt-out and targeted advertising opt-out available depending on state of residence; requests may take up to 45 days to process and require identity verification.
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