This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The license grants Ford broad operational rights to incorporate user-submitted content into its business operations and communications without compensation or ongoing user approval. The perpetual and irrevocable nature of the license means Ford retains these rights indefinitely, even after content removal or account termination.
The updated Terms no longer disclose how Ford collects customer reviews, manages the third-party vendor (MaritzCX) responsible for survey administration, or applies moderation standards to published feedback. Previously, the Terms explained that reviews are moderated to remove profanity, fraud, personal identifying information, competitor references, dangerous behavior, and inadequate text. Users can no longer see these operational details or understand what standards govern how their submitted reviews are processed and displayed.
View change record →Users who submit content to Ford's site authorize the company to use that content in unrestricted ways, including modification and commercial exploitation, without providing additional compensation or seeking permission for each use. The non-exclusive designation permits Ford to license or sublicense the content to other parties.
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"By submitting content to this site, you grant Ford a royalty-free, perpetual, irrevocable, non-exclusive, unrestricted, worldwide license to use, copy, modify, transmit, sell, exploit, create derivative works from, distribute, and/or publicly perform or display such content, in whole or in part, in any manner or medium, now known or hereafter developed, for any purpose.— Excerpt from Ford's Ford Terms and Conditions
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The license grants Ford broad operational rights to incorporate user-submitted content into its business operations and communications without compensation or ongoing user approval. The perpetual and irrevocable nature of the license means Ford retains these rights indefinitely, even after content removal or account termination.
Users who submit content to Ford's site authorize the company to use that content in unrestricted ways, including modification and commercial exploitation, without providing additional compensation or seeking permission for each use. The non-exclusive designation permits Ford to license or sublicense the content to other parties.
ConductAtlas has identified this type of provision across 35 platforms. See the full comparison.
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