The policy discloses that Ford may collect audio recordings, visual images, biometric identifiers, and biometric information from consumers, subject to applicable law.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses collection of biometric identifiers and biometric information, which are subject to heightened regulatory requirements under statutes such as the Illinois Biometric Information Privacy Act, Texas biometric privacy law, and Washington state biometric law, as well as classification as sensitive personal information under CPRA.
Interpretive note: The specific types of biometric data collected, the products or services through which collection occurs, and the consent mechanisms in place for biometric data collection cannot be fully confirmed from the truncated document text.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →The removal of this explicit disclosure about biometric and audio/visual data collection is significant as Ford no longer discloses these sensitive data collection practices in the privacy policy.
View full change record →This new provision explicitly discloses audio and visual recording capabilities as separate from the previous generic 'biometric information' mention, significantly expanding transparency around in-vehicle monitoring.
View full change record →This provision establishes that Ford may collect audio, visual, and biometric data from consumers; in jurisdictions with biometric privacy statutes, including Illinois, Texas, and Washington, specific written consent and data retention schedule requirements may apply to this collection.
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"We may collect audio and visual information, such as images and recordings, and biometric identifiers or biometric information as permitted by applicable law.Excerpt from Ford's Privacy Policy
(1) REGULATORY LANDSCAPE: Collection of biometric identifiers engages the Illinois Biometric Information Privacy Act (BIPA), which requires informed written consent prior to collection, a publicly available written retention policy, and prohibits profit from biometric data; …
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This provision discloses collection of biometric identifiers and biometric information, which are subject to heightened regulatory requirements under statutes such as the Illinois Biometric Information Privacy Act, Texas biometric privacy law, and Washington state biometric law, as well as classification as sensitive personal information under CPRA.
This provision establishes that Ford may collect audio, visual, and biometric data from consumers; in jurisdictions with biometric privacy statutes, including Illinois, Texas, and Washington, specific written consent and data retention schedule requirements may apply to this collection.
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