The policy discloses that Ford uses cookies, web beacons, pixel tags, and other tracking technologies to collect browsing activity, device information, and interaction data from website and app users.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Ford's use of tracking technologies for collecting behavioral and device data, which is managed through a OneTrust consent management platform as evidenced in the document's technical implementation, creating consent management obligations under applicable state and potentially international privacy laws.
Interpretive note: The specific tracking categories, third-party vendors receiving data, and the configuration of the OneTrust consent tool cannot be fully assessed from the truncated document text.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →The removal of this standalone provision means tracking technology disclosures are now embedded within the advertising partners provision, potentially reducing transparency about Ford's direct use of tracking technologies.
View full change record →This revised provision removes language about targeted advertising and third-party websites, potentially narrowing the stated scope while still maintaining tracking across services.
View full change record →Under this provision, Ford deploys cookies and tracking technologies on ford.com and related platforms that collect browsing activity and device identifiers; consumers can manage or withdraw consent for non-essential tracking categories through Ford's OneTrust cookie preference center available on the site.
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"We use cookies, web beacons, pixel tags, and other tracking technologies on our websites and mobile applications to collect information about your browsing activity, device, and interactions with our services.Excerpt from Ford's Privacy Policy
(1) REGULATORY LANDSCAPE: Cookie and tracking technology consent engages CCPA/CPRA's definition of 'selling' or 'sharing' personal information where behavioral data is disclosed to advertising networks.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes Ford's use of tracking technologies for collecting behavioral and device data, which is managed through a OneTrust consent management platform as evidenced in the document's technical implementation, creating consent management obligations under applicable state and potentially international privacy laws.
Under this provision, Ford deploys cookies and tracking technologies on ford.com and related platforms that collect browsing activity and device identifiers; consumers can manage or withdraw consent for non-essential tracking categories through Ford's OneTrust cookie preference center available on the site.
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