California residents have specific legal rights under CCPA and CPRA, including the right to see, delete, and opt out of the sale or sharing of their personal information, and Ford states it will not discriminate against consumers who exercise these rights.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These rights are legally enforceable under California law and give California residents meaningful control over their personal data held by Ford, including the ability to stop data being shared with advertising partners.
Ford's updated privacy policy now explicitly states it governs data collection, use, sharing, and protection across all Ford websites, apps, and services, rather than limiting its scope to ford.com and owner.ford.com. This expanded framing indicates the policy applies more broadly to Ford's digital properties and potentially to data collected through connected vehicles and mobile applications. The policy continues to require vehicle owners to inform other drivers and passengers about privacy safeguards and to perform a Master/User Reset before selling or transferring a vehicle.
View change record →The updated privacy policy effective January 16, 2026 modifies how Ford will notify you if it makes material changes to this policy. Previously, the language stated Ford would provide notice to enable you to exercise rights regarding your personal information. The revised language now states notice will be provided 'as may be required by law,' meaning Ford's obligation to notify you depends on applicable legal requirements rather than a contractual commitment to advance notice. Additionally, the policy clarifies connected vehicle data sharing icons and descriptions to better explain when Vehicle Data, Vehicle Location, and Driving Data are being transmitted from your vehicle.
View change record →The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →If you are a California resident, you can exercise your CCPA/CPRA rights by submitting a request to Ford through its privacy portal or by phone, and the policy states Ford will not penalize you for doing so.
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To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"If you are a California resident, you have the right to: know what personal information we collect, use, disclose, and sell; delete personal information we have collected from you; opt-out of the sale or sharing of your personal information; limit the use of sensitive personal information; and not be discriminated against for exercising these rights. To submit a request, please visit our privacy request page or call 1-800-392-3673.Excerpt from Ford's Privacy Policy
REGULATORY LANDSCAPE: This provision directly implements CCPA requirements as amended by CPRA, enforced by the California Privacy Protection Agency (CPPA) and the California Attorney General.
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These rights are legally enforceable under California law and give California residents meaningful control over their personal data held by Ford, including the ability to stop data being shared with advertising partners.
If you are a California resident, you can exercise your CCPA/CPRA rights by submitting a request to Ford through its privacy portal or by phone, and the policy states Ford will not penalize you for doing so.
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