The policy authorizes Ford to share consumer personal information with Ford-authorized dealers for vehicle purchase, service, warranty, and marketing purposes.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that personal information, including contact details, vehicle data, and purchase history, may be shared with Ford's dealer network for both operational and marketing purposes, creating considerations around the scope of dealer data use and consumer opt-out rights.
Interpretive note: The specific categories of personal information shared with dealers, limitations on dealer data use, and the distinction between operational and marketing data sharing are not fully specified in the available document text.
The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →The severity was upgraded from medium to high, and the provision explicitly names advertising partners and analytics providers as recipients, while generalizing the purposes shared to.
View full change record →This new provision creates a dedicated section for dealer data sharing, separately from the broader third-party sharing clause, clarifying that dealers receive data for marketing purposes beyond service and warranty.
View full change record →Under this provision, Ford may share personal information with authorized dealers for marketing purposes in addition to operational vehicle service functions; consumers may have rights under applicable state privacy law to opt out of data sharing with dealers for marketing purposes.
How other platforms handle this
We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
Loyalty and partner program companies. We share information with our loyalty and partner program companies, like Ulta Beauty and Marriott.
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"We may share your personal information with Ford-authorized dealers in connection with your vehicle purchase, service, or warranty, and for marketing and other business purposes.— Excerpt from Ford's Ford Privacy Policy
(1) REGULATORY LANDSCAPE: Sharing personal information with dealers for marketing purposes may constitute 'sharing' under CCPA/CPRA where the data is used for cross-context behavioral advertising or where dealers use the data for their own marketing independent of Ford's service relationship. The FTC Act applies to representations about the scope and purpose of dealer data sharing. State consumer protection laws in multiple jurisdictions may impose additional notice or opt-out requirements for marketing data sharing. (2) GOVERNANCE EXPOSURE: Medium. The inclusion of marketing as a stated purpose for dealer data sharing creates questions about whether individual dealer use of consumer data constitutes independent data processing subject to separate privacy obligations. The absence of specific detail about data categories shared with dealers or limitations on dealer use of consumer data may warrant further disclosure review. (3) JURISDICTION FLAGS: California's CCPA/CPRA opt-out rights apply where dealer data sharing constitutes 'selling' or 'sharing' personal information. Other state privacy laws in Virginia, Colorado, and Connecticut impose similar opt-out rights depending on processing thresholds. Dealers operating as independent entities may have separate privacy obligations under applicable state law. (4) CONTRACT AND VENDOR IMPLICATIONS: Dealer agreements should be reviewed to determine whether dealers are classified as service providers (with use limitations) or as independent data controllers who determine their own purposes for processing shared consumer data. If dealers independently determine the purpose of processing, separate privacy disclosures and opt-out mechanisms may be required. (5) COMPLIANCE CONSIDERATIONS: Ford's privacy disclosures should clearly distinguish between sharing consumer data with dealers for operational vehicle service purposes and for independent dealer marketing purposes. Consumer rights request workflows should address whether deletion or opt-out requests extend to data already shared with dealers, and dealer agreements should confirm that dealers can fulfill such requests when required by applicable law.
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This provision establishes that personal information, including contact details, vehicle data, and purchase history, may be shared with Ford's dealer network for both operational and marketing purposes, creating considerations around the scope of dealer data use and consumer opt-out rights.
Under this provision, Ford may share personal information with authorized dealers for marketing purposes in addition to operational vehicle service functions; consumers may have rights under applicable state privacy law to opt out of data sharing with dealers for marketing purposes.
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