The policy states that Ford's services are not directed to children under age 13 and that Ford does not knowingly collect personal information from children under 13, with a commitment to delete such data if discovered.
This analysis describes what Ford's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Ford's COPPA compliance posture by disclaiming intentional collection of personal information from children under 13 and committing to deletion if such data is inadvertently collected.
Interpretive note: The specific age verification mechanisms Ford employs and whether connected vehicle or mobile app services accessible to teenage drivers trigger additional COPPA or state children's privacy obligations are not fully specified in the available document text.
The updated privacy policy establishes a more structured disclosure framework with explicit California privacy rights information and cookie consent management. The revised terms now route California residents to supplemental privacy notices that explain collection practices and provide mechanisms to exercise privacy rights. The removal of specific language describing customer review collection processes and dealership moderation standards means these details are now consolidated into the main privacy notice rather than appearing in review-specific sections. You can access California-specific privacy rights and consent options through the links provided in the updated privacy notice.
View change record →The language was streamlined by removing 'websites and' and changing 'take steps to delete' to 'delete,' while adding explicit reference to 'without parental consent' as a condition for deletion.
View full change record →Under this provision, Ford's digital services are not designed for or directed to children under 13, and Ford commits to deleting personal information collected from children under 13 if discovered without verified parental consent.
How other platforms handle this
The Service is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your cons...
Our Services are not directed to children under 13. If you learn that anyone younger than 13 has unlawfully provided us with personal data, please contact us at privacy@medium.com.
To access and use the Services, you must be at least the age of majority in the state, province, or territory where you live or at least 18 years of age. If you are under the age of 13, you may not use the Services and you should not be visiting the Sites or using the Services.
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"Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information.— Excerpt from Ford's Ford Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly engages the Children's Online Privacy Protection Act (COPPA), enforced by the FTC, which prohibits collection of personal information from children under 13 without verifiable parental consent. The FTC's COPPA Rule requires operators to post a clear and prominent privacy policy, provide direct notice to parents, and obtain verifiable parental consent before collecting personal information from children under 13. The FTC has active COPPA enforcement authority and has issued civil penalties in prior enforcement actions. (2) GOVERNANCE EXPOSURE: Low to Medium. Ford's disclaimer of directed collection from children under 13 is a standard COPPA compliance posture; however, if connected vehicle services or mobile applications are used by minors (including teenage drivers), the adequacy of age verification mechanisms should be assessed. The policy's commitment to delete inadvertently collected child data requires operational procedures to identify and act on such situations. (3) JURISDICTION FLAGS: COPPA applies federally to all US-based digital services. California's Age-Appropriate Design Code Act (AADC) may impose additional obligations if Ford's digital services are likely to be accessed by children under 18, including data protection impact assessments and default privacy settings. Several states have enacted or are considering similar children's digital safety laws. (4) CONTRACT AND VENDOR IMPLICATIONS: Service providers and advertising partners receiving data from Ford's digital properties should be assessed for COPPA compliance, particularly regarding behavioral advertising restrictions that apply where minors may be present. Contracts should include representations that vendors will not use data from Ford's properties for targeted advertising directed to children. (5) COMPLIANCE CONSIDERATIONS: Ford should assess whether its connected vehicle and mobile application user base includes teenage drivers and whether additional age screening or parental consent mechanisms are required for those contexts. The age-appropriate design code requirements under California's AADC should be evaluated for applicability to Ford's digital product suite. COPPA data retention and deletion procedures should be documented and tested.
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This provision establishes Ford's COPPA compliance posture by disclaiming intentional collection of personal information from children under 13 and committing to deletion if such data is inadvertently collected.
Under this provision, Ford's digital services are not designed for or directed to children under 13, and Ford commits to deleting personal information collected from children under 13 if discovered without verified parental consent.
ConductAtlas has identified this type of provision across 11 platforms. See the full comparison.
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