The policy states that third-party advertising partners are permitted to deploy tracking technologies on Figma's services to collect IP addresses, cookie identifiers, page visit data, location, and time-of-day data for use in interest-based advertising on third-party services.
This analysis describes what Figma's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes third-party advertising partners to independently collect identifiable behavioral data from Figma users across the service, and that data is then used for cross-site targeted advertising, engaging CCPA sale and sharing provisions and GDPR consent requirements for EU users.
The updated terms now restrict how Figma may use personal information from children. Children may only use the Services through a Figma for Education Enterprise agreement with their school, and Figma explicitly prohibits using children's personal information to train or improve AI services, serve targeted advertisements, or enable third-party tracking. Parents may contact Figma if they learn a child provided personal information without consent outside of an education agreement.
View change record →Under this provision, third-party advertising partners may collect a user's IP address, cookie identifiers, pages visited, inferred location, and time-of-day data through Figma's services, and use that data to serve targeted advertisements on other websites and services. Users can opt out through the 'Manage Cookies' tool in the Figma website footer or through industry opt-out platforms listed in the policy.
Cross-platform context
See how other platforms handle Advertising Partner Data Collection via Tracking Technologies and similar clauses.
Compare across platforms →"Through our Services, we allow third-party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. This practice is commonly referred to as "interest-based advertising" or "personalized advertising."Excerpt from Figma's Privacy Policy (Superseded URL)
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This provision authorizes third-party advertising partners to independently collect identifiable behavioral data from Figma users across the service, and that data is then used for cross-site targeted advertising, engaging CCPA sale and sharing provisions and GDPR consent requirements for EU users.
Under this provision, third-party advertising partners may collect a user's IP address, cookie identifiers, pages visited, inferred location, and time-of-day data through Figma's services, and use that data to serve targeted advertisements on other websites and services. Users can opt out through the 'Manage Cookies' tool in the Figma website footer or through industry opt-out platforms listed in the policy.
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