This analysis describes what Faire's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The right to delete is not absolute—Faire conditions fulfillment of deletion requests on a legal mandate rather than treating the request itself as sufficient.
The updated policy discloses specific data elements Faire uses when assessing retailer creditworthiness, including predicted risk scores and credit risk ratings alongside traditional factors like payment history and past due status. The revised terms establish a formal mechanism for retailers to contact Faire to request human review of credit limit decisions, express their perspective, or contest the application. You can contact Faire using the contact details in the privacy policy to request human review or contest a credit limit decision.
View change record →The updated policy expands what data Faire collects about retailers and how it uses that data. Faire now explicitly authorizes collection of inferred or predicted business attributes (such as store type or category) based on information you provide, publicly available data, your website, and your activity on the platform. The policy also discloses that Faire uses automated decision-making to assess credit risk and automatically set credit limits on retailer accounts, which determines payment terms. Additionally, Faire now permits display of expanded business profile information to other marketplace users, including inferred attributes. For retailers applying for Faire Pay, the policy states that Faire collects sensitive financial information including Social Security numbers and shares it with banking partner Lead Bank. You can review your account privacy settings to limit what business information other users can see in your profile.
View change record →A deletion request alone does not guarantee deletion; Faire retains personal information in many situations where legal obligations apply.
How other platforms handle this
The CCPA provides California residents specific rights to delete their personal data that we collected from them and retained, subject to certain exceptions (the "right to delete").
Right to Know: The right to request details about the Personal Information we collect, use, or disclose, as well as information about our data practices.
The right to request that we disclose to you the personal information we collect, use, or disclose about you, and information about our data practices.
"You may request that we delete your personal information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations...Excerpt from Faire's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The right to delete is not absolute—Faire conditions fulfillment of deletion requests on a legal mandate rather than treating the request itself as sufficient.
A deletion request alone does not guarantee deletion; Faire retains personal information in many situations where legal obligations apply.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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