Behavior-Based Advertising Data Collection

The updated policy discloses specific data elements Faire uses when assessing retailer creditworthiness, including predicted risk scores and credit risk ratings alongside traditional factors like payment history and past due status. The revised terms establish a formal mechanism for retailers to contact Faire to request human review of credit limit decisions, express their perspective, or contest the application. You can contact Faire using the contact details in the privacy policy to request human review or contest a credit limit decision.

The updated policy expands what data Faire collects about retailers and how it uses that data. Faire now explicitly authorizes collection of inferred or predicted business attributes (such as store type or category) based on information you provide, publicly available data, your website, and your activity on the platform. The policy also discloses that Faire uses automated decision-making to assess credit risk and automatically set credit limits on retailer accounts, which determines payment terms. Additionally, Faire now permits display of expanded business profile information to other marketplace users, including inferred attributes. For retailers applying for Faire Pay, the policy states that Faire collects sensitive financial information including Social Security numbers and shares it with banking partner Lead Bank. You can review your account privacy settings to limit what business information other users can see in your profile.