This analysis describes what Faire's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms expand the types of data collected and how that data is used and shared. For retailers, Faire now explicitly collects inferred or predicted business attributes (store type, category) and implements automated decision-making to determine credit limits and payment terms based on credit risk assessment. Business profile information, including store type, location, and engagement data, may now be displayed to other marketplace users and Brands to facilitate ordering and transactions. For users applying for Faire Pay, the policy now authorizes collection of Social Security numbers and employment information, shared with Lead Bank for credit assessment. You can review your account privacy settings to limit visibility of certain profile information to other users.
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To protect your privacy, we will take steps to verify your identity before fulfilling your request, such as by requiring you to submit your request via your account.
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
we may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it.
"To protect your privacy, we may take steps to verify your identity before fulfilling your request, such as by asking you to log in to your Faire account or confirm your email address.Excerpt from Faire's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “To protect your privacy, we may take steps to verify your identity before fulfilling your request, such as by asking you to log in to your Faire account or confirm your email address.”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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