The policy states that personal information is retained for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, reporting, legal claim, and fraud prevention purposes, without specifying fixed retention periods for most data categories.
This analysis describes what Faire's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Faire's retention standard as purpose-based rather than time-bounded for most data categories; under GDPR, a purpose-based retention standard without specific retention periods or criteria may require additional disclosure to satisfy Article 13 and Article 14 transparency obligations.
Interpretive note: The policy does not specify retention periods for individual data categories, which may or may not satisfy GDPR Article 13 transparency requirements depending on regulatory interpretation and whether supplementary retention schedules are provided on request.
The updated terms expand the types of data collected and how that data is used and shared. For retailers, Faire now explicitly collects inferred or predicted business attributes (store type, category) and implements automated decision-making to determine credit limits and payment terms based on credit risk assessment. Business profile information, including store type, location, and engagement data, may now be displayed to other marketplace users and Brands to facilitate ordering and transactions. For users applying for Faire Pay, the policy now authorizes collection of Social Security numbers and employment information, shared with Lead Bank for credit assessment. You can review your account privacy settings to limit visibility of certain profile information to other users.
View change record →Under this provision, Faire retains personal data for an indefinite period tied to business and legal purposes rather than a fixed schedule for most data types. EU/EEA and UK users seeking specific information about retention periods applicable to their data may submit requests to privacy@faire.com.
Cross-platform context
See how other platforms handle Data Retention and similar clauses.
Compare across platforms →"We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.Excerpt from Faire's Privacy Policy
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes Faire's retention standard as purpose-based rather than time-bounded for most data categories; under GDPR, a purpose-based retention standard without specific retention periods or criteria may require additional disclosure to satisfy Article 13 and Article 14 transparency obligations.
Under this provision, Faire retains personal data for an indefinite period tied to business and legal purposes rather than a fixed schedule for most data types. EU/EEA and UK users seeking specific information about retention periods applicable to their data may submit requests to privacy@faire.com.
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