eBay uses cookies, web beacons, pixels, and similar tracking technologies on its website and apps to collect data about your browsing behavior, both on and off eBay's platform.
This analysis describes what eBay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
eBay and its advertising partners track your online activity across the web, not just on eBay, meaning your browsing habits outside of eBay can be used to build advertising profiles about you.
eBay's updated privacy notice now provides more structured and detailed information about what personal data it collects, why it processes that data, and how it handles cross-border transfers. The addition of explicit data protection officer contact information and a clear table of contents makes the privacy framework more accessible and transparent. You can review the new notice to understand what data categories eBay collects and contact the designated data protection officer with privacy concerns.
View change record →eBay collects an extensive range of personal data including financial details, government IDs, biometric data (for sellers), browsing behavior, and location data, and shares this information with advertising partners, payment processors, and other third parties for targeted marketing and fraud detection. Consumers' messages sent through eBay's platform may be filtered and scanned, and their data may be transferred internationally across eBay's global affiliates. You can manage your communication preferences, advertising settings, and submit data rights requests through eBay's Privacy Center at https://www.ebayinc.com/company/privacy-center/privacy-contact/.
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eBay has changed this document before.
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Cookie and tracking practices must comply with the EU ePrivacy Directive (Cookie Law), GDPR consent requirements, and CCPA/CPRA provisions regarding sale/sharing of data through tracking technologies. Legal teams should verify that consent management platforms (CMPs) are correctly configured and that consent signals are transmitted to all downstream partners.
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eBay and its advertising partners track your online activity across the web, not just on eBay, meaning your browsing habits outside of eBay can be used to build advertising profiles about you.
ConductAtlas has identified this type of provision across 79 platforms. See the full comparison.
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