eBay · eBay Privacy Notice

Cookies and Tracking Technologies

Medium severity
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What it is

eBay uses cookies, web beacons, pixels, and similar tracking technologies on its website and apps to collect data about your browsing behavior, both on and off eBay's platform.

Why it matters

eBay and its advertising partners track your online activity across the web, not just on eBay, meaning your browsing habits outside of eBay can be used to build advertising profiles about you.

Institutional analysis (Compliance & legal intelligence)

Cookie and tracking practices must comply with the EU ePrivacy Directive (Cookie Law), GDPR consent requirements, and CCPA/CPRA provisions regarding sale/sharing of data through tracking technologies. Legal teams should verify that consent management platforms (CMPs) are correctly configured and that consent signals are transmitted to all downstream partners.

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Regulatory citations, enforcement risk, and due diligence action items.

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Consumer impact

eBay collects an extensive range of personal data including financial details, government IDs, biometric data (for sellers), browsing behavior, and location data, and shares this information with advertising partners, payment processors, and other third parties for targeted marketing and fraud detection. Consumers' messages sent through eBay's platform may be filtered and scanned, and their data may be transferred internationally across eBay's global affiliates. You can manage your communication preferences, advertising settings, and submit data rights requests through eBay's Privacy Center at https://www.ebayinc.com/company/privacy-center/privacy-contact/.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Access eBay's cookie settings through the privacy notice or your account preferences. Select your cookie preferences, deselect non-essential cookies, and save your settings. EU users can withdraw consent at any time.

Applicable agencies

  • FTC
    The FTC oversees online tracking and behavioral advertising practices, including compliance with consumer opt-out mechanisms for data collection via tracking technologies.
    File a complaint →

Provision details

Document information
Document
eBay Privacy Notice
Entity
eBay
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00256007
Document ID
CA-D-00256
Evidence Provenance
Source URL
Wayback Machine
SHA-256
25df3f91ea4a5a9b05c662a78fb2370aa6c6e937fc688367c0ce62b22adbf19b
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: eBay | Document: eBay Privacy Notice | Record: CA-P-00256007
Captured: 2026-03-20 05:15:36 UTC | SHA-256: 25df3f91ea4a5a9b…
URL: https://conductatlas.com/platform/ebay/ebay-privacy-notice/cookies-and-tracking-technologies/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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