eBay uses artificial intelligence and automated decision-making to personalize your experience, detect fraud, and make recommendations, which may have significant effects on what you see and what access you have.
This analysis describes what eBay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Automated AI systems can affect what listings you see, whether your account is flagged for review, and how pricing or recommendations are made — potentially without any human review of decisions that affect you.
eBay's updated privacy notice now provides more structured and detailed information about what personal data it collects, why it processes that data, and how it handles cross-border transfers. The addition of explicit data protection officer contact information and a clear table of contents makes the privacy framework more accessible and transparent. You can review the new notice to understand what data categories eBay collects and contact the designated data protection officer with privacy concerns.
View change record →eBay collects an extensive range of personal data including financial details, government IDs, biometric data (for sellers), browsing behavior, and location data, and shares this information with advertising partners, payment processors, and other third parties for targeted marketing and fraud detection. Consumers' messages sent through eBay's platform may be filtered and scanned, and their data may be transferred internationally across eBay's global affiliates. You can manage your communication preferences, advertising settings, and submit data rights requests through eBay's Privacy Center at https://www.ebayinc.com/company/privacy-center/privacy-contact/.
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The EU AI Act, GDPR Article 22, and emerging US state AI transparency laws are all engaged by eBay's AI profiling practices. Legal teams should verify that meaningful human review mechanisms exist for consequential automated decisions, and that AI systems processing special category data comply with GDPR Article 9 safeguards.
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Automated AI systems can affect what listings you see, whether your account is flagged for review, and how pricing or recommendations are made — potentially without any human review of decisions that affect you.
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