DraftKings · DraftKings Privacy Policy · View original document ↗

De-Identified and Aggregated Data — Unrestricted Use

Medium severity Unique · 0 of 343 platforms
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This analysis describes what DraftKings's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes that data rendered non-identifiable through aggregation or anonymization falls outside the scope of personal data restrictions, enabling the entity to repurpose derived datasets for service development, analytics, and third-party sharing without user consent requirements.

Consumer impact (what this means for users)

Users' personal information may be processed into aggregated or de-identified datasets that the entity retains unrestricted rights to use and share. The terms define de-identified data as data 'not reasonably capable of being associated with or linked to you,' which functions as the operational boundary for this authorization.

How other platforms handle this

Mixpanel Medium

Mixpanel may use aggregated or de-identified data derived from customer event data for its own purposes, including improving its services, developing new features, and generating analytics insights, provided that such data cannot reasonably be used to identify individual users.

LinkedIn Medium

We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...

Fiverr Medium

We may de-identify or aggregate your personal information so that it can no longer reasonably identify you, and use such de-identified or aggregated data for any purpose, including sharing with third parties for research, analytics, and marketing purposes, without restriction.

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▸ View Original Clause Language DOCUMENT RECORD
"
We may create aggregated, anonymized, or de-identified data (i.e., data that is not reasonably capable of being associated with or linked to you) from personal information we collect from or about you. We use such data to analyze request and usage patterns so that we may develop, improve, optimize, and/or enhance our Services and improve our consumers' experience with and ability to navigate our Website and Applications. We reserve the right to use aggregated, anonymized or de-identified data for any purpose and to disclose it to third parties for any reason.

— Excerpt from DraftKings's DraftKings Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
TCPA
United States Federal

Provision details

Document information
Document
DraftKings Privacy Policy
Entity
DraftKings
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-006545
Document ID
CA-D-00349
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
746a0af91f91549a4cccc84c53383f8b4aafe001e33d9588879ca505f067613c
Analysis generated
May 8, 2026 11:19 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: DraftKings
Document: DraftKings Privacy Policy
Record ID: CA-P-006545
Captured: 2026-05-08 11:19:01 UTC
SHA-256: 746a0af91f91549a…
URL: https://conductatlas.com/platform/draftkings/draftkings-privacy-policy/de-identified-and-aggregated-data-unrestricted-use/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does DraftKings's De-Identified and Aggregated Data — Unrestricted Use clause do?

The clause establishes that data rendered non-identifiable through aggregation or anonymization falls outside the scope of personal data restrictions, enabling the entity to repurpose derived datasets for service development, analytics, and third-party sharing without user consent requirements.

How does this clause affect you?

Users' personal information may be processed into aggregated or de-identified datasets that the entity retains unrestricted rights to use and share. The terms define de-identified data as data 'not reasonably capable of being associated with or linked to you,' which functions as the operational boundary for this authorization.

Is ConductAtlas affiliated with DraftKings?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by DraftKings.