What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.xfinity.com/privacy/your-privacy-choices', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': 'Go to xfinity.com/privacy/your-privacy-choices and select your preferences to opt out of targeted advertising and the sale or sharing of your personal information.', 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC enforces against unfair or deceptive data practices in advertising under FTC Act Section 5 and has authority over adtech data sharing.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'State AGs in California, Colorado, Connecticut, Virginia, and other states with consumer privacy acts enforce opt-out rights for targeted advertising.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Targeted Advertising and Data Use for Marketing clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Targeted Advertising and Data Use for Marketing — Comcast

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What it is

Xfinity uses your personal data — including your browsing activity, TV viewing history, and location — to serve you targeted advertisements both on and off Xfinity platforms.

Consumer impact (what this means for users)

Xfinity uses your browsing history, TV viewing habits, location data, and app usage to target advertisements to you, and may share this data with third-party advertising partners — consumers can opt out via the Privacy Center but must do so proactively.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Go to xfinity.com/privacy/your-privacy-choices and select your preferences to opt out of targeted advertising and the sale or sharing of your personal information.

Cross-platform context

See how other platforms handle Targeted Advertising and Data Use for Marketing and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

Your internet and TV usage data is being used to build an advertising profile about you, and this profiling may extend to third-party advertising networks beyond Xfinity's own services.

View original clause language

How and when we use information, including for marketing and advertising

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision implicates CCPA/CPRA (Cal. Civ. Code § 1798.120) granting California residents the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, enforced by the California Privacy Protection Agency. FTC Act Section 5 prohibits unfair or deceptive advertising data practices. The Cable Act (47 U.S.C. § 551) restricts use of cable subscriber data for purposes beyond service provision without consent. Multiple state consumer privacy acts (Colorado CPA, Connecticut CTDPA, Virginia VCDPA, et al.) require opt-out rights for targeted advertising. (2)

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Applicable agencies

FTC

The FTC enforces against unfair or deceptive data practices in advertising under FTC Act Section 5 and has authority over adtech data sharing.
File a complaint →
State AG

State AGs in California, Colorado, Connecticut, Virginia, and other states with consumer privacy acts enforce opt-out rights for targeted advertising.
File a complaint →

Provision details

Document information

Document

Comcast Privacy Policy

Entity

Comcast

Document last updated

April 29, 2026

Tracking information

First tracked

March 20, 2026

Last verified

April 28, 2026

Record ID

CA-P-003791

Document ID

CA-D-00344

Evidence Provenance

Source URL

https://www.xfinity.com/privacy/policy

Wayback Machine

View archived versions →

SHA-256

e43ca0effd6fa8f57499468ded0c2f8fd98db27516f4f9b8ed1fcdd4cbe5541e

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Comcast | Document: Comcast Privacy Policy | Record: CA-P-003791
Captured: 2026-03-20 04:21:34 UTC | SHA-256: e43ca0effd6fa8f5…
URL: https://conductatlas.com/platform/comcast/comcast-privacy-policy/targeted-advertising-and-data-use-for-marketing/
Accessed: May 2, 2026

Classification

Severity

High

Targeted Advertising and Data Use for Marketing