Provision record
Coinbase · Coinbase Privacy Policy · View original document ↗

Use of legitimate interests for service improvement and customization

Medium severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Coinbase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
5
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Instacart Medium

We may process Inputs, Outputs, and your interactions with AI Features to operate, secure, prevent fraud and abuse, and improve the Services. See our Privacy Policy for details...

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
In order to perform core metrics, customize your experience with our Services and to generally improve our Services, we collect information about your online activity while you are using the Services...

Excerpt from Coinbase's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Coinbase Privacy Policy
Entity
Coinbase
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 12, 2026
Record ID
CA-P-020442
Document ID
CA-D-00048
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9f0565aa17e055fd83bf764cba2bfd8ee0bfb4068429e611e0ecdd002d63925e
Analysis generated
May 9, 2026 21:10 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Coinbase
Document: Coinbase Privacy Policy
Record ID: CA-P-020442
Captured: 2026-05-09 21:10:12 UTC
SHA-256: 9f0565aa17e055fd…
URL: https://conductatlas.com/platform/coinbase/coinbase-privacy-policy/provision/CA-P-020442/use-of-legitimate-interests-for-service-improvement-and-customization/
Accessed: Aug. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Coinbase's Use of legitimate interests for service improvement and customization clause do?

The clause states: “In order to perform core metrics, customize your experience with our Services and to generally improve our Services, we collect information about your online activity while you are using the Services...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Coinbase?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Coinbase.