The policy authorizes disclosure of conversion data including IP addresses to advertising partners Meta and AppLovin, who match that information with their own user datasets to enable targeted advertising to users who have interacted with Coinbase.
This analysis describes what Coinbase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes disclosure of IP addresses and conversion data to Meta and AppLovin for custom audience creation and ad targeting, with those partners applying their own privacy policies and terms to the matched data; the legal basis for this disclosure for EEA and UK users requires evaluation under GDPR and ePrivacy Directive requirements.
⚠ Conversion data including IP address will be shared with Meta and AppLovin for advertising targeting as described in the policy unless an opt-out is exercised where available
Cross-platform context
See how other platforms handle Advertising Partner Data Disclosure (Meta and AppLovin) and similar clauses.
Compare across platforms →"This involves disclosing to our third-party service providers conversion data, including IP address, with advertisers such as Meta to create custom audience lists and AppLovin. (See here for more information about AppLovin's collection and use of your information). These third party service providers will match this information with their user data (gathered in accordance with their own privacy policies and terms of service) to allow us to target ads to groups of individuals who have interacted with us.Excerpt from Coinbase's Privacy Policy
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This provision authorizes disclosure of IP addresses and conversion data to Meta and AppLovin for custom audience creation and ad targeting, with those partners applying their own privacy policies and terms to the matched data; the legal basis for this disclosure for EEA and UK users requires evaluation under GDPR and ePrivacy Directive requirements.
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