Calm · Calm Privacy Policy · View original document ↗

Opt-Out of Sale, Sharing, and Targeted Advertising

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This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes Calm's operational practices regarding targeted advertising and specifies the mechanism by which California residents can exercise opt-out rights under state privacy statutes. It clarifies that certain data handling practices fall within the scope of regulated activities under privacy laws and designates a specific process for consumer objection.

Consumer impact (what this means for users)

Under this clause, targeted advertising and tracking technologies remain active unless the consumer affirmatively opts out through the designated portal. The terms authorize Calm and its advertising partners to use cookies and similar technologies to display ads unless the consumer takes action at calm.com/optout.

How other platforms handle this

Strava Medium

We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...

Shein Medium

src="https://trc.taboola.com/1142432/trc/3/json" ... src="https://www.googletagmanager.com/gtag/js?id=DC-15299257" ... src="https://tr.snapchat.com/config/com/af90c7f8-bd28-4988-b1ce-1711aad792f4.js" ... src="https://tr.snapchat.com/config/com/8fbe1595-8c5a-46b1-bbb2-66f3d57debde.js" ... src="https:...

Skillshare Medium

If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...

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▸ View Original Clause Language DOCUMENT RECORD
"
California consumers have the rights described above under the Privacy Rights section. We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered "sales," "sharing," or "targeted advertising" under certain privacy laws. You can opt out of these practices by visiting calm.com/optout. We do not knowingly "sell" or "share" personal data about consumers under the age of 16.

— Excerpt from Calm's Calm Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Calm Privacy Policy
Entity
Calm
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-006619
Document ID
CA-D-00218
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6b81368a982bdbc72c1c75ee7ed70374d68d979bedcaaa382c4440f59aef9243
Analysis generated
May 8, 2026 12:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Calm
Document: Calm Privacy Policy
Record ID: CA-P-006619
Captured: 2026-05-08 12:04:34 UTC
SHA-256: 6b81368a982bdbc7…
URL: https://conductatlas.com/platform/calm/calm-privacy-policy/opt-out-of-sale-sharing-and-targeted-advertising/
Accessed: June 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Calm's Opt-Out of Sale, Sharing, and Targeted Advertising clause do?

The provision establishes Calm's operational practices regarding targeted advertising and specifies the mechanism by which California residents can exercise opt-out rights under state privacy statutes. It clarifies that certain data handling practices fall within the scope of regulated activities under privacy laws and designates a specific process for consumer objection.

How does this clause affect you?

Under this clause, targeted advertising and tracking technologies remain active unless the consumer affirmatively opts out through the designated portal. The terms authorize Calm and its advertising partners to use cookies and similar technologies to display ads unless the consumer takes action at calm.com/optout.

Is ConductAtlas affiliated with Calm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.