This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes a data processing practice in which contact information serves as a bridge for cross-platform advertising coordination. The mechanism allows advertising partners to match user identity across different digital services and channels.
Under this provision, users' email addresses and phone numbers may be converted into platform-specific advertising identifiers and shared with advertising partners to enable targeted ad delivery on external platforms. This authorization applies to contact information provided to Calm.
Cross-platform context
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"Some of our advertising partners enable us to convert your email address or phone number into an identifier to show ads that are more relevant to you on other platforms.— Excerpt from Calm's Calm Privacy Policy
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This clause establishes a data processing practice in which contact information serves as a bridge for cross-platform advertising coordination. The mechanism allows advertising partners to match user identity across different digital services and channels.
Under this provision, users' email addresses and phone numbers may be converted into platform-specific advertising identifiers and shared with advertising partners to enable targeted ad delivery on external platforms. This authorization applies to contact information provided to Calm.
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