Bluesky · Bluesky Terms of Service · View original document ↗

Content License (Including Promotional Use)

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This analysis describes what Bluesky's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This license establishes the operational scope for how Bluesky may utilize user-generated content across platform development, service delivery, and marketing activities. The non-exclusive structure permits users to retain independent rights to their content while enabling the platform to integrate such content into core service functions and future products.

Consumer impact (what this means for users)

By sharing content on Bluesky, users authorize the platform to use that content for service operation, display, and promotional purposes without additional compensation. Users retain ownership of their content and can withdraw sharing, but the license permits Bluesky to modify and display content across different formats and media channels unless users restrict sharing settings.

How other platforms handle this

Hugging Face Medium

You hereby grant us a worldwide, royalty-free and non-exclusive license to use, display, publish, reproduce, distribute, and make derivative works of such Content to provide Services and as otherwise permitted under these Terms and our Privacy Policy.

Walmart Medium

By posting or submitting any content on or through the Services (including, without limitation, reviews, photographs, audio, video and other material), you grant Walmart a perpetual, irrevocable, royalty-free, fully paid, unlimited, worldwide, sublicensable, transferable license to use, copy, perfor...

Grindr Medium

By submitting User Content through the Services, you grant Grindr a worldwide, transferable, sublicensable, royalty-free license to host, store, use, display, reproduce, modify, adapt, edit, publish, and distribute that User Content. This license is for the limited purpose of operating, developing, ...

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▸ View Original Clause Language DOCUMENT RECORD
"
By sharing Content on Bluesky, you grant us a limited, worldwide, non-exclusive, royalty-free license to: Operate and Improve Services: Use your Content to develop, operate, and enhance Bluesky, the AT Protocol, and future products and services. [...] Adapt and Display Content: Reproduce, modify, adapt, distribute, and publicly display your Content in any format or media. For example, we may resize content for different devices or feature user posts in promotional materials. [...] We will never sell your Content without getting your permission first.

— Excerpt from Bluesky's Bluesky Terms of Service

Provision details

Document information
Document
Bluesky Terms of Service
Entity
Bluesky
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005538
Document ID
CA-D-00539
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1f9848d00d7dd1a2e10d568b4985faea4042732fb12fd989f196ebde39969a72
Analysis generated
May 7, 2026 21:18 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Bluesky
Document: Bluesky Terms of Service
Record ID: CA-P-005538
Captured: 2026-05-07 21:18:23 UTC
SHA-256: 1f9848d00d7dd1a2…
URL: https://conductatlas.com/platform/bluesky/bluesky-terms-of-service/content-license-including-promotional-use/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Bluesky's Content License (Including Promotional Use) clause do?

This license establishes the operational scope for how Bluesky may utilize user-generated content across platform development, service delivery, and marketing activities. The non-exclusive structure permits users to retain independent rights to their content while enabling the platform to integrate such content into core service functions and future products.

How does this clause affect you?

By sharing content on Bluesky, users authorize the platform to use that content for service operation, display, and promotional purposes without additional compensation. Users retain ownership of their content and can withdraw sharing, but the license permits Bluesky to modify and display content across different formats and media channels unless users restrict sharing settings.

Is ConductAtlas affiliated with Bluesky?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Bluesky.