The policy states that Binance.US does not sell personal information to advertising providers for monetary consideration, but acknowledges that data disclosures to advertising service providers may qualify as a 'sale' or 'share' under applicable state privacy laws. Users in applicable states can opt out through the Online Tracking Opt-Out Guide.
This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that advertising-related data transfers are occurring and that the company acknowledges they may trigger opt-out rights under state privacy statutes including CCPA, even while asserting no monetary sale occurs. Compliance teams should confirm that opt-out mechanisms are fully functional and that advertising partners are contractually restricted from independent use of the data.
The updated policy discloses that Binance.US collects Web3 wallet information including wallet addresses, token balances, transaction data, device identifiers, and timestamps. The company may now disclose pseudonymous wallet identity information (wallet ID) to third parties with read-only access to associated wallet balances and transaction history. Additionally, the policy states that data may be stored and processed both within and outside the United States, rather than exclusively in the US as previously stated. Users should review the updated policy to understand what wallet data is collected and how it may be shared.
View change record →The updated policy explicitly authorizes Binance.US to disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that email addresses and other identifiers collected by Binance.US may be used for targeted advertising on other websites and social media platforms. You can opt out of this targeted advertising use by emailing privacy@binance.us or submitting a request through the 'Your Privacy Rights' webform.
View change record →⚠ Users who do not opt out of advertising cookies will continue to have their data disclosed to advertising service providers in a manner that may qualify as a 'sale' or 'share' under applicable state privacy laws.
Cross-platform context
See how other platforms handle Advertising Data Transfer as Potential 'Sale' Under State Law and similar clauses.
Compare across platforms →"For Advertising Purposes. Some U.S. state laws classify service providers engaged in select advertising services as 'third party businesses' or 'independent controllers.' As noted below in our 'Online Tracking Opt-Out Guide', you have the right to restrict these types of advertising services providers' use of your personal information. For clarity, Binance.US does not 'sell' personal information with these advertising services for monetary consideration, but disclosure may be classified as a 'sale' under various state privacy laws.Excerpt from Binance.US's Privacy Policy
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This provision establishes that advertising-related data transfers are occurring and that the company acknowledges they may trigger opt-out rights under state privacy statutes including CCPA, even while asserting no monetary sale occurs. Compliance teams should confirm that opt-out mechanisms are fully functional and that advertising partners are contractually restricted from independent use of the data.
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