Best Buy · Best Buy Privacy Policy · View original document ↗

Data Sharing with Advertising and Analytics Partners

High severity Medium confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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Document Record

What it is

Best Buy shares your personal data with advertising and analytics companies to serve you targeted ads, and acknowledges this sharing may qualify as selling your personal information under California law.

This analysis describes what Best Buy's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The policy discloses that data sharing with advertising partners may constitute a sale or sharing under CCPA/CPRA, which triggers opt-out rights for California residents and creates compliance obligations for Best Buy regarding the clarity and accessibility of the opt-out mechanism.

Interpretive note: The full enumeration of advertising and analytics partners and the precise scope of data categories shared with each partner was not fully available in the document portion reviewed.

Change history

modified May 11, 2026

Expanded provision now explicitly references CCPA definitions of 'sale' or 'sharing', adds analytics providers, broadens purpose to include product improvement, and integrates tracking technology details.

View full change record →

Consumer impact (what this means for users)

The policy states Best Buy shares consumer data including browsing activity and identifiers with advertising and analytics partners, and acknowledges this may qualify as a sale under California law, meaning California residents have a statutory right to opt out of this data sharing.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Click the 'Do Not Sell or Share My Personal Information' link on Best Buy's website or visit the privacy rights portal to submit an opt-out request for data sale and sharing.

How other platforms handle this

Apple Intelligence Medium

You can disable the sharing of Device Analytics data at any time on your iOS, iPadOS, or visionOS device by going to Settings > Privacy & Security > Analytics & Improvements, and turning off Share [Device] Analytics.

Indeed Medium

You also have the right to object or opt out of your personal data being sent to a third party [excluding vendors who act as our service provider] / controller by emailing privacy-dept @ indeed.com...

Baseten Medium

Baseten shall allow for and contribute to audits, including on-premise inspections, by Customer or an auditor mandated by Customer in relation to the Processing of Customer Personal Data by Baseten.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third parties such as advertising partners, analytics providers, and other companies that help us market and improve our products and services. Some of this sharing may constitute a 'sale' or 'sharing' of personal information as defined under the California Consumer Privacy Act. We use cookies, pixel tags, and similar technologies to collect information about your online activities across our websites and third-party sites to serve you targeted advertisements.

— Excerpt from Best Buy's Best Buy Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1. REGULATORY LANDSCAPE: This provision directly engages CCPA/CPRA, which requires businesses that sell or share personal information to provide a clear opt-out right and a 'Do Not Sell or Share My Personal Information' link. The California Privacy Protection Agency and California Attorney General enforce these requirements. The provision's acknowledgment that sharing may constitute a sale is a legally significant disclosure that triggers specific statutory obligations. 2. GOVERNANCE EXPOSURE: High. The explicit acknowledgment that advertising data flows may constitute a sale or sharing under CCPA/CPRA creates material compliance obligations. Failure to maintain an accessible and functional opt-out mechanism, or to honor opt-out requests within the 15-business-day window required by CCPA, could expose Best Buy to regulatory action. This provision also requires evaluation under analogous state laws in Virginia, Colorado, and Connecticut, which have their own opt-out frameworks for targeted advertising. 3. JURISDICTION FLAGS: California creates the most immediate statutory exposure given the explicit CCPA/CPRA acknowledgment. Virginia's CDPA, Colorado's CPA, and Connecticut's CTDPA require opt-out rights for targeted advertising that may apply to Best Buy's practices. The use of cross-site tracking technologies may also engage state wiretapping or electronic communications statutes in certain jurisdictions. 4. CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with advertising and analytics partners should be reviewed to confirm they include the contractual restrictions required for service provider or contractor status under CCPA/CPRA. Partners that receive data classified as sold or shared must be identified in the policy; gaps in vendor disclosure may create compliance exposure. 5. COMPLIANCE CONSIDERATIONS: The opt-out mechanism for sale and sharing of personal information should be audited for accessibility, functionality, and response time compliance with CCPA's 15-business-day requirement. The policy should be reviewed to confirm that all advertising and analytics partners receiving data are appropriately classified as either service providers or third parties, with corresponding contractual protections in place.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive practices related to data sharing and targeted advertising disclosures under the FTC Act.
    File a complaint →
  • State AG
    California and other state attorneys general enforce CCPA/CPRA and analogous state privacy laws governing the sale and sharing of personal information for advertising purposes.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Best Buy Privacy Policy
Entity
Best Buy
Document last updated
May 5, 2026
Tracking information
First tracked
May 12, 2026
Last verified
May 12, 2026
Record ID
CA-P-011541
Document ID
CA-D-00623
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b93db05912f703bb467a3779d4403c42a34b72f64dd117a9f853b201375d6bc0
Analysis generated
May 12, 2026 11:21 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Best Buy
Document: Best Buy Privacy Policy
Record ID: CA-P-011541
Captured: 2026-05-12 11:21:53 UTC
SHA-256: b93db05912f703bb…
URL: https://conductatlas.com/platform/best-buy/best-buy-privacy-policy/provision/CA-P-011541/data-sharing-with-advertising-and-analytics-partners/
Accessed: July 11, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Best Buy's Data Sharing with Advertising and Analytics Partners clause do?

The policy discloses that data sharing with advertising partners may constitute a sale or sharing under CCPA/CPRA, which triggers opt-out rights for California residents and creates compliance obligations for Best Buy regarding the clarity and accessibility of the opt-out mechanism.

How does this clause affect you?

The policy states Best Buy shares consumer data including browsing activity and identifiers with advertising and analytics partners, and acknowledges this may qualify as a sale under California law, meaning California residents have a statutory right to opt out of this data sharing.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with Best Buy?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Best Buy.