Best Buy shares your shopping and browsing data with outside advertising companies so they can show you targeted Best Buy ads on other websites and apps.
This analysis describes what Best Buy's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational mechanism by which Best Buy monetizes user data through advertising partnerships, enabling the distribution of behavioral and transactional information to external advertising technology providers who use it for ad targeting purposes.
Consumers' purchase history, device identifiers, and browsing behavior are shared with external advertising technology companies for targeted advertising, meaning this data may be processed by entities outside Best Buy's direct control.
How other platforms handle this
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third parties in the following circumstances: With service providers who perform services on our behalf, such as data analytics, marketing, customer service, and technology services. With financial partners, including banks, brokerage firms, and payment pr...
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"We may share your personal information with third-party advertising partners and marketing companies to deliver targeted advertisements about Best Buy products and services on other websites and platforms. This includes sharing browsing behavior, purchase history, and device identifiers with advertising technology providers.— Excerpt from Best Buy's Best Buy Privacy Policy
REGULATORY FRAMEWORK: This provision implicates CPRA Cal. Civ. Code §1798.120 (right to opt out of sharing for cross-context behavioral advertising), CPRA §1798.140(ah) defining 'sharing,' and FTC Act Section 5 (15 U.S.C. §45) prohibiting unfair or deceptive trade practices enforced by the Federal Trade Commission. GDPR Art. 6(1)(a) and Art. 7 apply if EU residents' data is processed, requiring explicit consent for behavioral advertising. EU ePrivacy Directive and its national implementations further regulate cookie-based tracking.
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This clause establishes the operational mechanism by which Best Buy monetizes user data through advertising partnerships, enabling the distribution of behavioral and transactional information to external advertising technology providers who use it for ad targeting purposes.
Consumers' purchase history, device identifiers, and browsing behavior are shared with external advertising technology companies for targeted advertising, meaning this data may be processed by entities outside Best Buy's direct control.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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