Best Buy shares your shopping and browsing data with outside advertising companies so they can show you targeted Best Buy ads on other websites and apps.
This analysis describes what Best Buy's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your personal purchase history and browsing behavior are being transmitted to third-party ad companies, creating a data trail about you that extends well beyond the Best Buy platform.
Consumers' purchase history, device identifiers, and browsing behavior are shared with external advertising technology companies for targeted advertising, meaning this data may be processed by entities outside Best Buy's direct control.
How other platforms handle this
Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.
We may share your personal information with third party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service and marketing assistance. We may also share information with advertising and analyt...
We may share personal information with third-party advertising partners and analytics providers to help us understand how our services are used and to serve relevant advertising. These third parties may use cookies, pixel tags, and similar tracking technologies to collect information about your use ...
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"We may share your personal information with third-party advertising partners and marketing companies to deliver targeted advertisements about Best Buy products and services on other websites and platforms. This includes sharing browsing behavior, purchase history, and device identifiers with advertising technology providers.— Excerpt from Best Buy's Best Buy Privacy Policy
REGULATORY FRAMEWORK: This provision implicates CPRA Cal. Civ. Code §1798.120 (right to opt out of sharing for cross-context behavioral advertising), CPRA §1798.140(ah) defining 'sharing,' and FTC Act Section 5 (15 U.S.C. §45) prohibiting unfair or deceptive trade practices enforced by the Federal Trade Commission. GDPR Art. 6(1)(a) and Art. 7 apply if EU residents' data is processed, requiring explicit consent for behavioral advertising. EU ePrivacy Directive and its national implementations further regulate cookie-based tracking.
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Your personal purchase history and browsing behavior are being transmitted to third-party ad companies, creating a data trail about you that extends well beyond the Best Buy platform.
Consumers' purchase history, device identifiers, and browsing behavior are shared with external advertising technology companies for targeted advertising, meaning this data may be processed by entities outside Best Buy's direct control.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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