This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.
How other platforms handle this
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
disclosure is required by a third-party to complete a transaction initiated by the user
"When an advertiser runs a campaign with us, it may provide us with a hashed (pseudonymized) list of phone numbers of its own customers. We match this list against hashed phone numbers associated with BeReal user accounts...Excerpt from BeReal's Privacy Policy
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BeReal's phone number data associated with user accounts is used in an audience-matching process with external advertiser data, linking BeReal users to advertiser customer lists.
Your BeReal account's hashed phone number may be matched against a list provided by an advertiser to identify you as that advertiser's customer.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.