AWS uses cookies and similar tracking tools on its websites to monitor how you browse, what you click, and how you interact with AWS pages and ads, building a behavioral profile associated with your device or account.
This analysis describes what AWS's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Behavioral tracking through cookies and pixels means AWS (and potentially its advertising partners) can build detailed profiles of your online activity across its properties, which may inform targeted advertising and product recommendations.
Interpretive note: The exact verbatim text was not available in the truncated document; the scope of third-party ad tech tracking is inferred from the Content Security Policy header references to DoubleClick and Adobe tracking domains.
When you visit AWS websites, tracking technologies collect data about your browsing behavior and interactions with AWS content, which may be used for advertising targeting and analytics purposes by AWS and third-party partners.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We use cookies, web beacons, pixel tags, and other tracking technologies on our websites and in our communications to collect information about your browsing activities, preferences, and interactions with our content and advertisements.Excerpt from AWS's Privacy Notice
REGULATORY LANDSCAPE: The use of cookies and tracking technologies for behavioral advertising engages the EU ePrivacy Directive (and national implementing laws) as well as GDPR consent requirements for non-essential cookies.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Behavioral tracking through cookies and pixels means AWS (and potentially its advertising partners) can build detailed profiles of your online activity across its properties, which may inform targeted advertising and product recommendations.
When you visit AWS websites, tracking technologies collect data about your browsing behavior and interactions with AWS content, which may be used for advertising targeting and analytics purposes by AWS and third-party partners.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by AWS.