Apple · Apple App Store Review Guidelines · View original document ↗

App Metadata Accuracy Requirements

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ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes a content accuracy standard for app store listings, ensuring that users can make informed decisions based on accurate representations of app functionality. The restriction on competing platform references prevents misleading metadata while carving out an exception for interoperability-focused apps.

Consumer impact (what this means for users)

Users encounter app listings subject to accuracy requirements, which means metadata presented in the store reflects the app's actual capabilities and purpose. The provision limits developers' ability to use competitor names in metadata except when interoperability is the app's primary function, affecting how apps are discovered and represented.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
Metadata (app name, descriptions, screenshots, keywords, and the like) must accurately reflect your app. It's appropriate to include the names of competing platforms in your app's metadata only if the primary purpose of your app is to facilitate interoperability with those platforms.

— Excerpt from Apple's Apple App Store Review Guidelines

Provision details

Document information
Document
Apple App Store Review Guidelines
Entity
Apple
Document last updated
May 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 12, 2026
Record ID
CA-P-008990
Document ID
CA-D-00025
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
307db15d06f03003277f88a1476a1308e92cc7cba75906b4fac341d1054f5040
Analysis generated
April 28, 2026 08:36 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple
Document: Apple App Store Review Guidelines
Record ID: CA-P-008990
Captured: 2026-04-28 08:36:55 UTC
SHA-256: 307db15d06f03003…
URL: https://conductatlas.com/platform/apple/apple-app-store-review-guidelines/app-metadata-accuracy-requirements/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Apple's App Metadata Accuracy Requirements clause do?

This provision establishes a content accuracy standard for app store listings, ensuring that users can make informed decisions based on accurate representations of app functionality. The restriction on competing platform references prevents misleading metadata while carving out an exception for interoperability-focused apps.

How does this clause affect you?

Users encounter app listings subject to accuracy requirements, which means metadata presented in the store reflects the app's actual capabilities and purpose. The provision limits developers' ability to use competitor names in metadata except when interoperability is the app's primary function, affecting how apps are discovered and represented.

Is ConductAtlas affiliated with Apple?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple.