Apple's advertising platform delivers ads on the App Store, Apple News, Stocks, and Apple TV app and states it does not link first-party data with third-party data for targeting or measurement, and does not share data with data brokers. Users can disable Personalized Ads through device settings, which applies account-wide across devices.
This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses the specific Apple-owned surfaces where personalized ads may appear, states that Apple's advertising platform does not engage in cross-context behavioral advertising using third-party data, and establishes an account-level opt-out mechanism accessible through device settings. The provision also clarifies that contextual ads based on search queries or channel content may still appear after opting out.
Under this provision, users who disable Personalized Ads will not receive interest-targeted ads from Apple's advertising platform across their Apple Account, regardless of device. The agreement states that contextual ads based on search queries or content channel may still be served after opting out.
Cross-platform context
See how other platforms handle Personalized Advertising Opt-Out and similar clauses.
Compare across platforms →"Ads that are delivered by Apple's advertising platform may appear on the App Store, Apple News, Stocks, and Apple TV app depending on your location. Apple's advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers. If you do not want to receive ads targeted to your interests from Apple's advertising platform in those apps, you can choose to disable Personalized Ads, which will opt your Apple Account out of receiving such ads regardless of what device you are using.Excerpt from Apple App Store's Apple Privacy Policy
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This provision discloses the specific Apple-owned surfaces where personalized ads may appear, states that Apple's advertising platform does not engage in cross-context behavioral advertising using third-party data, and establishes an account-level opt-out mechanism accessible through device settings. The provision also clarifies that contextual ads based on search queries or channel content may still appear after opting out.
Under this provision, users who disable Personalized Ads will not receive interest-targeted ads from Apple's advertising platform across their Apple Account, regardless of device. The agreement states that contextual ads based on search queries or content channel may still be served after opting out.
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