This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Statement no longer displays a dedicated 'Do Not Sell or Share My Personal Information' link in the footer, which was previously accessible to California residents under CCPA requirements. This link allowed users to exercise data-sharing opt-out rights. The footer now lists 'Consumer Health Privacy' as a separate item but does not explicitly direct users to their CCPA controls. California residents may need to locate their opt-out rights through alternative navigation paths on the Ancestry site.
View change record →The updated privacy policy removes the 'Do Not Sell or Share My Personal Information' link from the footer navigation. This link previously provided direct access to Ancestry's data-sharing opt-out mechanism, which is a required disclosure under California's CCPA. While the removal does not eliminate the opt-out right itself, it may make the opt-out control less easily discoverable from the privacy policy page. Affected users may need to locate the opt-out mechanism through alternate navigation or search methods.
View change record →The updated Privacy Statement clarifies what uses of Ancestry services are permitted and prohibited, establishes that photo face-grouping in your gallery requires your express consent, and introduces SMS messaging as a communication channel for future opt-in communications. The statement now covers Ancestry, AncestryDNA, and Related Brands under a unified framework while noting that other services operated by the company use separate privacy statements. The removal of 'uploaded DNA data' from the account creation section reflects a narrowing of that specific provision's scope, though genetic information processing remains described elsewhere in the policy. You can review the full updated statement to understand how your personal information will be processed and manage your communication preferences when SMS opt-ins become available.
View change record →How other platforms handle this
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
Your personal information may be transferred to countries other than where you live, such as, for example, to our servers in the US.
we also transfer personal information to all other countries in which Adobe or its affiliates, providers, and partners operate. We carry out these transfers in compliance with applicable laws – for example, by putting data transfer agreements in place...
"Other than in the context of targeting advertising (cross context behavioral advertising)...Ancestry does not share your Personal Information and does not sell Personal Information.Excerpt from Ancestry's Privacy Statement
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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The clause states: “Other than in the context of targeting advertising (cross context behavioral advertising)...Ancestry does not share your Personal Information and does not sell Personal Information.”
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Ancestry.