This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy introduces new data collection and processing practices. Ancestry now explicitly discloses that it collects information from interactions with AI-powered support assistants, in addition to human communications. The policy adds a new photo face-grouping feature that creates abstract numerical representations of images to organize your photo gallery, available with your express consent; Ancestry states it does not retain these representations. The policy also adds SMS messaging as a communication channel, available if you expressly opt in. You can decline the face-grouping feature and SMS messaging by not providing express consent.
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We use industry standard technical and organizational measures to secure the information we store.
Perform periodic reviews to assess our security program's adherence to obligations deriving appropriately from both internal factors...and appropriate external factors (e.g., regulations and statutes)
We will take appropriate technical and organizational measures to help protect and secure your Data...including: (i) using encryption techniques; (ii) establishing specialized systems and procedures...and (iii) forming a specialized department in charge of information security.
"Ancestry maintains a comprehensive information security program designed to protect our customers' Personal Information using administrative, physical, and technical safeguards.Excerpt from Ancestry's Privacy Statement
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The clause states: “Ancestry maintains a comprehensive information security program designed to protect our customers' Personal Information using administrative, physical, and technical safeguards.”
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