This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy introduces new data collection and processing practices. Ancestry now explicitly discloses that it collects information from interactions with AI-powered support assistants, in addition to human communications. The policy adds a new photo face-grouping feature that creates abstract numerical representations of images to organize your photo gallery, available with your express consent; Ancestry states it does not retain these representations. The policy also adds SMS messaging as a communication channel, available if you expressly opt in. You can decline the face-grouping feature and SMS messaging by not providing express consent.
View change record →How other platforms handle this
We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
Those posts and profile information may remain on such sites even after you delete your account.
When the retention period is over, we will delete your Personal Information or keep it in a form that does not identify you when this retention period is over.
"There may be some latency in deleting your Personal Information from our backup systems after it has been deleted from our production, development, analytics, and research systems.Excerpt from Ancestry's Privacy Statement
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The clause states: “There may be some latency in deleting your Personal Information from our backup systems after it has been deleted from our production, development, analytics, and research systems.”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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