This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy introduces new data collection and processing practices. Ancestry now explicitly discloses that it collects information from interactions with AI-powered support assistants, in addition to human communications. The policy adds a new photo face-grouping feature that creates abstract numerical representations of images to organize your photo gallery, available with your express consent; Ancestry states it does not retain these representations. The policy also adds SMS messaging as a communication channel, available if you expressly opt in. You can decline the face-grouping feature and SMS messaging by not providing express consent.
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We will retain your Data for as long as necessary: (i) to achieve the purposes as set out in this Policy; (ii) as required by applicable laws and regulations, including any mandated retention periods...
We retain your personal information in an identifiable form for as long as necessary for the purposes set out in this Notice.
ALPR Information is stored for approximately 30 days before it is permanently deleted unless the information is retained for investigative or legal purposes.
"If you have agreed to our Informed Consent to Research, we will not be able to remove your de-identified Genetic Information from active or completed research projects, but we will not use it for any new research projects.Excerpt from Ancestry's Privacy Statement
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The clause states: “If you have agreed to our Informed Consent to Research, we will not be able to remove your de-identified Genetic Information from active or completed research projects, but we will not use it for any new research projects.”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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