This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Statement no longer displays a dedicated 'Do Not Sell or Share My Personal Information' link in the footer, which was previously accessible to California residents under CCPA requirements. This link allowed users to exercise data-sharing opt-out rights. The footer now lists 'Consumer Health Privacy' as a separate item but does not explicitly direct users to their CCPA controls. California residents may need to locate their opt-out rights through alternative navigation paths on the Ancestry site.
View change record →The updated privacy policy removes the 'Do Not Sell or Share My Personal Information' link from the footer navigation. This link previously provided direct access to Ancestry's data-sharing opt-out mechanism, which is a required disclosure under California's CCPA. While the removal does not eliminate the opt-out right itself, it may make the opt-out control less easily discoverable from the privacy policy page. Affected users may need to locate the opt-out mechanism through alternate navigation or search methods.
View change record →The updated Privacy Statement clarifies what uses of Ancestry services are permitted and prohibited, establishes that photo face-grouping in your gallery requires your express consent, and introduces SMS messaging as a communication channel for future opt-in communications. The statement now covers Ancestry, AncestryDNA, and Related Brands under a unified framework while noting that other services operated by the company use separate privacy statements. The removal of 'uploaded DNA data' from the account creation section reflects a narrowing of that specific provision's scope, though genetic information processing remains described elsewhere in the policy. You can review the full updated statement to understand how your personal information will be processed and manage your communication preferences when SMS opt-ins become available.
View change record →How other platforms handle this
We reserve the right to transfer our rights under these Terms and provide the Services using another entity, provided that entity upholds these Terms.
Upon termination of these Terms of Service, any provision which, by its nature or express terms should survive, will survive such termination or expiration, including, but not limited to, Sections 7-10, and 14-20.
To the extent that the rules or terms of those promotions concerning the treatment of your personal information conflict with this Privacy Policy, the rules of those promotions will control.
"The promises in this Privacy Statement will continue to apply to your Personal Information transferred to the new entity.Excerpt from Ancestry's Privacy Statement
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The clause states: “The promises in this Privacy Statement will continue to apply to your Personal Information transferred to the new entity.”
ConductAtlas has identified this type of provision across 298 platforms. See the full comparison.
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