American Airlines links data about you from airport interactions, website activity, app usage, and third-party sources into a combined profile used to personalize offers and services.
This analysis describes what American Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Combining offline airport interactions with online behavioral data and third-party information creates a comprehensive profile that is more revealing than any single data source, and is used both to serve you and for commercial personalization purposes.
Interpretive note: The policy conditions data combination on consent where required by law but does not specify the jurisdictions or use cases where consent is required versus when other lawful bases apply, creating interpretive ambiguity.
Your in-person airport interactions, online browsing, booking history, and data from external sources may all be linked together to build a profile used for targeted offers and advertising, meaning data collected in one context can be used in others.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We may link or combine information that we collect about you (such as linking your travel booking to your AAdvantage® account, or adding saved AAdvantage® account information to your booking). This may include information that we collect offline (such as in-person airport interactions), information we collect online (such as our website or mobile apps), and information that we get from third-party sources. Additionally, and with your specific consent where required by law, American may combine information we receive from you via the Interactive Services with information collected from other sources. This information may be used to provide offers and / or services specifically tailored to your interests in accordance with applicable laws.Excerpt from American Airlines's Privacy Policy
REGULATORY LANDSCAPE: The combination of offline and online data into unified profiles engages GDPR's data minimization and purpose limitation principles under Articles 5 and 6, which require that data collected for one purpose not be …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Combining offline airport interactions with online behavioral data and third-party information creates a comprehensive profile that is more revealing than any single data source, and is used both to serve you and for commercial personalization purposes.
Your in-person airport interactions, online browsing, booking history, and data from external sources may all be linked together to build a profile used for targeted offers and advertising, meaning data collected in one context can be used in others.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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