The policy discloses that AI21 uses Facebook Pixels, SDKs, and Custom Audience tools for ad targeting, which may involve sharing hashed email addresses or other identifiers with Facebook for matching and ad targeting, and that Facebook and other third parties may collect information from AI21's websites using cookies and similar technologies.
This analysis describes what AI21 Labs's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses that hashed email addresses or other identifiers may be shared with Facebook for Custom Audience matching and that Facebook and its partners may collect information from AI21's websites for ad targeting, which is operationally relevant to the policy's separate representation that AI21 does not process personal information for targeted advertising purposes.
Interpretive note: Whether hashed identifier sharing for Facebook Custom Audience matching constitutes sharing for cross-contextual behavioral advertising under CCPA definitions is subject to regulatory interpretation and is not resolved on the face of the document.
Under this provision, hashed email addresses or other identifiers may be shared with Facebook for Custom Audience and Lookalike Audience ad targeting. Facebook and third parties may also use cookies and web beacons to collect information from AI21's websites for measurement and ad targeting purposes. The policy states users may opt out through Facebook account settings.
Cross-platform context
See how other platforms handle Third-Party Analytics and Advertising Technology Disclosures and similar clauses.
Compare across platforms →"Facebook Pixels and SDKs. We use Facebook pixels and SDKs, which help us, and our partners integrate, use, and exchange information with Facebook, including for ad targeting. Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our Websites and elsewhere on the internet and use that information to provide measurement services and target ads... Facebook Custom Audience. We may use Facebook's Custom Audiences and Lookalike Audiences to deliver personalized advertisements to users and individuals who share similar characteristics with our existing audience. This may involve sharing hashed (anonymized) email addresses or other identifiers with Facebook solely for the purpose of matching and ad targeting.Excerpt from AI21 Labs's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision implicates GDPR's requirements for lawful basis and transparency for third-party cookie and tracking technology use, including ePrivacy Directive requirements (as implemented in EU member states) for cookie consent.
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This provision discloses that hashed email addresses or other identifiers may be shared with Facebook for Custom Audience matching and that Facebook and its partners may collect information from AI21's websites for ad targeting, which is operationally relevant to the policy's separate representation that AI21 does not process personal information for targeted advertising purposes.
Under this provision, hashed email addresses or other identifiers may be shared with Facebook for Custom Audience and Lookalike Audience ad targeting. Facebook and third parties may also use cookies and web beacons to collect information from AI21's websites for measurement and ad targeting purposes. The policy states users may opt out through Facebook account settings.
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