Provision record
Afterpay · Afterpay Privacy Policy · View original document ↗

Cookies and Automated Tracking Technologies

Medium severity Low confidence Explicit document language Common · 279 of 352 platforms
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Document Record

What it is

The notice identifies cookies and similar automated technologies as a discrete section, indicating that Afterpay uses such technologies in connection with its services.

This analysis describes what Afterpay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Use of cookies and automated tracking technologies by a consumer financial services provider engages CCPA/CPRA opt-out requirements for cross-context behavioral advertising and may engage state laws requiring cookie consent notices.

Interpretive note: The specific types of cookies and automated technologies deployed, their purposes, and available controls are described in a section of the notice not fully reproduced in the document text provided.

Clause Stability Stable

0
Changes
3
Months Monitored
May 7, 2026
First Seen
Jul 9, 2026
Last Seen
This clause type exists across 3334 other provisions on other platforms.

Consumer impact (what this means for users)

The agreement discloses that Afterpay uses cookies and similar automated tracking technologies, with details on the types used and any available controls described in the corresponding section of the notice.

How other platforms handle this

Roblox Medium

identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Cookies and Other Similar Automated Technologies

Excerpt from Afterpay's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: Use of cookies and automated tracking technologies for behavioral advertising engages CCPA/CPRA opt-out requirements and, for any EU/EEA or UK users, the ePrivacy Directive and GDPR.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal

Provision details

Document information
Document
Afterpay Privacy Policy
Entity
Afterpay
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
July 9, 2026
Record ID
CA-P-005557
Document ID
CA-D-00661
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a8d449281087bec4e574d1e005134bfa54fa87411907ef98d1420ef61dd8f221
Analysis generated
May 7, 2026 21:27 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Afterpay
Document: Afterpay Privacy Policy
Record ID: CA-P-005557
Captured: 2026-05-07 21:27:49 UTC
SHA-256: a8d449281087bec4…
URL: https://conductatlas.com/platform/afterpay/afterpay-privacy-policy/provision/CA-P-005557/cookies-and-automated-tracking-technologies/
Accessed: Aug. 11, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Afterpay's Cookies and Automated Tracking Technologies clause do?

Use of cookies and automated tracking technologies by a consumer financial services provider engages CCPA/CPRA opt-out requirements for cross-context behavioral advertising and may engage state laws requiring cookie consent notices.

How does this clause affect you?

The agreement discloses that Afterpay uses cookies and similar automated tracking technologies, with details on the types used and any available controls described in the corresponding section of the notice.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Afterpay?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Afterpay.