Afterpay uses cookies and similar tracking tools on its website and app to collect data about your activity, device, and preferences, which may be used for analytics, personalization, and advertising.
This analysis describes what Afterpay's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies can collect data about your browsing behavior both on Afterpay's platform and, in some cases, across the web, which may be used to serve targeted advertising and shared with third-party ad partners.
Interpretive note: The substantive content of the cookies section was not rendered in the provided document; analysis is based on the section heading, the presence of OneTrust in the page's technical infrastructure, and standard industry practice for BNPL providers.
Cookies and similar tracking tools may collect your device identifiers, browsing behavior, and purchase activity on Afterpay's platforms. Some of this tracking data may be shared with advertising and analytics partners, which could constitute a sale or sharing of personal information under California law, triggering opt-out rights.
How other platforms handle this
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We and our third-party partners use cookies, pixels, tags, and similar tracking technologies on our websites and in our emails to collect and store certain information when you use or interact with our services or open our emails. These technologies may be used to collect information such as browser...
When you use the Platform, we collect internet usage information about you, such as information about your browsing behavior, search history on the Platform, and information about your interactions with the Platform and our advertisements, including advertisement impressions and whether you clicked ...
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"Cookies and Other Similar Automated Technologies— Excerpt from Afterpay's Afterpay Privacy Policy
REGULATORY LANDSCAPE: The use of cookies and tracking technologies for behavioral advertising engages the FTC Act's consumer protection framework and, for California residents, the CPRA's definition of 'sharing' personal information for cross-context behavioral advertising, which triggers opt-out rights regardless of monetary consideration. The FTC has issued guidance on online behavioral advertising. For any Afterpay affiliated entities operating in the EU or UK, the ePrivacy Directive and its national implementations require consent for non-essential cookies. GOVERNANCE EXPOSURE: Medium. The presence of a cookie consent management tool (OneTrust) is referenced in the document's technical infrastructure, which is a positive indicator of consent management capability. However, the adequacy of the consent mechanism for different jurisdictions and the completeness of cookie disclosures require verification. JURISDICTION FLAGS: California consumers have the right to opt out of the sharing of personal information collected through cookies for cross-context behavioral advertising. The Global Privacy Control signal must be honored under CPRA for California residents. EU and UK users of affiliated Clearpay services have cookie consent rights under the ePrivacy Directive. CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising and analytics vendors receiving cookie-collected data should be assessed as to whether their use of that data constitutes a sale or sharing under applicable law, requiring appropriate contractual restrictions and opt-out mechanisms. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent management implementation for completeness and jurisdiction-specific adequacy. The Global Privacy Control must be verified as honored for California residents. A cookie audit should confirm that all active tracking technologies are disclosed and categorized accurately in the consent management platform.
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Tracking technologies can collect data about your browsing behavior both on Afterpay's platform and, in some cases, across the web, which may be used to serve targeted advertising and shared with third-party ad partners.
Cookies and similar tracking tools may collect your device identifiers, browsing behavior, and purchase activity on Afterpay's platforms. Some of this tracking data may be shared with advertising and analytics partners, which could constitute a sale or sharing of personal information under California law, triggering opt-out rights.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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