The policy provides an opt-out mechanism for sale or sharing of personal data for cross-context behavioral advertising via the Cookies Preference Center toggle or direct contact, and states that Adyen processes the Global Privacy Control signal to automatically implement sharing opt-outs.
This analysis describes what Adyen's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a GPC signal processing commitment and a Cookies Preference Center opt-out mechanism directly responsive to CCPA and CPRA opt-out rights, representing a specific operational implementation that compliance teams can audit against California's required opt-out signal recognition obligations.
This provision establishes that individuals can opt out of personal data sale and sharing for behavioral advertising by disabling a toggle in Adyen's Cookies Preference Center or by enabling GPC on their browser, which the policy states Adyen will automatically process. The opt-out right applies to cross-context behavioral advertising and is described as applicable where relevant under applicable law.
Cross-platform context
See how other platforms handle Sale and Sharing Opt-Out and GPC Signal Processing and similar clauses.
Compare across platforms →"Right to opt-out of sales and sharing of personal data to third parties for cross-context behavioral advertising: You are entitled to opt-out of sales of your personal data to third parties and to opt-out of the sharing of your personal data to third parties for cross-context behavioral advertising, if applicable. You can opt-out of sales and sharing of your personal data by visiting our Cookies Policy and disabling the 'Sale or Share of Personal Data' toggle in the Cookies Preference Center, or by contacting us using one of the methods below. If you have enabled the Global Privacy Control mechanism on your browser, device, or platform, you will automatically be opted out of any "sharing" when you use our website. Adyen seamlessly processes the Global Privacy Control (GPC) signal if enabled on your browser, device, or platform.Excerpt from Adyen's Privacy Policy
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This provision establishes a GPC signal processing commitment and a Cookies Preference Center opt-out mechanism directly responsive to CCPA and CPRA opt-out rights, representing a specific operational implementation that compliance teams can audit against California's required opt-out signal recognition obligations.
This provision establishes that individuals can opt out of personal data sale and sharing for behavioral advertising by disabling a toggle in Adyen's Cookies Preference Center or by enabling GPC on their browser, which the policy states Adyen will automatically process. The opt-out right applies to cross-context behavioral advertising and is described as applicable where relevant under applicable law.
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