This analysis describes what ADP's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes ADP's operational authority to process business contact data for marketing purposes and to implement tracking mechanisms for analytics and advertising. It creates a framework under which ADP collects and uses visitor behavioral data through cookies and similar technologies.
ADP deleted the cookie preference management tool that previously allowed users to understand and control which cookies were placed on their devices, including functional, analytics, and advertising cookies. The removal eliminates the transparency mechanism through which users could consent to or opt out of different cookie categories. The practical effect depends on whether ADP has replaced this functionality elsewhere or whether cookies continue to be placed without equivalent granular user control.
View change record →Individuals whose business contact information ADP collects will receive marketing communications, product updates, and service messages from ADP unless they opt out through available unsubscribe mechanisms or cookie preference tools. Visitors to ADP websites will have behavioral and usage data collected through cookies and tracking technologies for analytics and targeted advertising purposes.
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"Where ADP acts as a data controller for business contact information — such as names, work email addresses, and phone numbers of individuals who interact with ADP for business purposes — ADP may use this information for marketing communications, product updates, and service-related messages. ADP may also use tracking technologies, including cookies and similar tools, on its websites to collect information about visitors for analytics and targeted advertising purposes. Users may opt out of certain marketing communications by following the unsubscribe instructions in ADP communications or by adjusting cookie preferences through ADP's cookie consent tool.— Excerpt from ADP's ADP Privacy Statement
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The provision establishes ADP's operational authority to process business contact data for marketing purposes and to implement tracking mechanisms for analytics and advertising. It creates a framework under which ADP collects and uses visitor behavioral data through cookies and similar technologies.
Individuals whose business contact information ADP collects will receive marketing communications, product updates, and service messages from ADP unless they opt out through available unsubscribe mechanisms or cookie preference tools. Visitors to ADP websites will have behavioral and usage data collected through cookies and tracking technologies for analytics and targeted advertising purposes.
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