Adobe may analyze your cloud-stored files and usage patterns to improve its products, personalize your experience, and inform marketing, but you can opt out of this.
This analysis describes what Adobe's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Adobe's analysis of your actual creative content, not just usage metadata, for marketing and product improvement purposes is a meaningful privacy consideration that many users may not expect and should actively manage through the opt-out mechanism.
Users who do not opt out allow Adobe to analyze the content of their cloud-stored files to personalize recommendations and inform marketing targeting; opting out at adobe.com/privacy/opt-out.html limits this use.
How other platforms handle this
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Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"Subject to your opt-out rights, we may perform Content Analytics (see section 4.3(B)) with Cloud Content to help us understand how our users are using our Services and Software to allow us to improve your Services and Software experience, provide recommendations to you, and customize your experience. Learn more about your right to opt out of us performing Content Analytics using your Content and usage data. Insights from Content Analytics may be used to inform our marketing to you, subject to your opt-out and consent rights regarding our marketing.Excerpt from Adobe's Terms of Use
(1) REGULATORY LANDSCAPE: Content analytics involving personal data embedded in user files engages GDPR's lawful basis requirements (Article 6) and purpose limitation principles, as well as CCPA's requirements regarding use of personal information for cross-context …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Adobe's analysis of your actual creative content, not just usage metadata, for marketing and product improvement purposes is a meaningful privacy consideration that many users may not expect and should actively manage through the opt-out mechanism.
Users who do not opt out allow Adobe to analyze the content of their cloud-stored files to personalize recommendations and inform marketing targeting; opting out at adobe.com/privacy/opt-out.html limits this use.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Adobe.