This analysis describes what Adobe's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The right is characterized as 'absolute,' meaning Adobe cannot condition, limit, or override it, and it applies to profiling carried out for direct marketing as well as to direct marketing itself.
You may opt out of Adobe's direct marketing and any profiling Adobe conducts for direct marketing purposes at any time, and Adobe characterizes this right as absolute.
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You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
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"You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time by: Updating your preferences in your Adobe ID profile; Updating your preferences in your specific website or app accounts; Clicking the unsubscribe link...— Excerpt from Adobe's Adobe Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The right is characterized as 'absolute,' meaning Adobe cannot condition, limit, or override it, and it applies to profiling carried out for direct marketing as well as to direct marketing itself.
You may opt out of Adobe's direct marketing and any profiling Adobe conducts for direct marketing purposes at any time, and Adobe characterizes this right as absolute.
ConductAtlas has identified this type of provision across 291 platforms. See the full comparison.
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