Your browsing behaviour, app usage, and profile information may be shared with a wide range of advertising companies and data brokers, contributing to detailed advertising profiles about you across the internet.
Consumer impact
Adobe collects extensive personal data including biometric identifiers, precise geolocation, and the content you create or store in the cloud, and shares this with advertisers, data brokers, and third-party partners. Your cloud-stored content may be scanned both automatically and by human reviewers, and your usage data may be used to train machine learning models unless you opt out. You can manage many of these data uses by visiting adobe.com/privacy/opt-out.html to adjust your privacy choices.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Delete Your Data
Go to adobe.com/privacy/opt-out.html, select the option to opt out of sale or sharing of personal information and targeted advertising, and submit your preferences. California residents have specific CCPA/CPRA opt-out rights listed on this page.
Applicable agencies
FTC
FTC oversees data broker practices and unfair or deceptive data sharing under Section 5 of the FTC Act.
California, Colorado, Virginia and other state AGs can enforce CCPA/CPRA and analogous state privacy laws regarding data sale and sharing opt-out rights.