Activision · Activision Privacy Policy · View original document ↗

Cookie and Behavioral Tracking

Medium severity Rare · 4 of 343 platforms
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This analysis describes what Activision's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cookie deployment enables the service provider to track user behavior, segment audiences for targeted marketing, and optimize service delivery. The provision establishes the operational basis for behavioral data collection across the service ecosystem.

Consumer impact (what this means for users)

Users operate under terms that authorize persistent tracking through cookies for personalization and marketing purposes. The clause permits this data collection activity by default, with user control mechanisms available through separate management tools referenced in the policy.

How other platforms handle this

Teladoc Medium

function initMunchkin() { if (didInit === false) { didInit = true; Munchkin.init('479-KGM-236', { altIds: ['138-DRH-707'], }); } } var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//munchkin.marketo.net/munchkin.js';

Arlo Medium

<!-- OneTrust Cookies Consent Notice start for arlo.com --> <script async data-cfasync="false" type="text/javascript" src="https://cdn.cookielaw.org/consent/dabf8452-cb28-42ac-b994-02f10392b33c/OtAutoBlock.js"></script> <script async data-cfasync="false" src="https://cdn.cookielaw.org/scripttemplate...

OpenAI Medium

We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...

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▸ View Original Clause Language DOCUMENT RECORD
"
Activision uses 'Cookies' to tailor content and marketing, and to improve and adjust user experiences. To find out more about 'Cookies', and the options available to manage them, please click here.

— Excerpt from Activision's Activision Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Activision Privacy Policy
Entity
Activision
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 9, 2026
Record ID
CA-P-003052
Document ID
CA-D-00308
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6e06cfe496f382ae1146d1aec7e46cbbd739a4c0507254fbb5ba12ebe49d87b0
Analysis generated
April 18, 2026 12:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Activision
Document: Activision Privacy Policy
Record ID: CA-P-003052
Captured: 2026-04-18 12:06:35 UTC
SHA-256: 6e06cfe496f382ae…
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/cookie-and-behavioral-tracking/
Accessed: June 17, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Activision's Cookie and Behavioral Tracking clause do?

Cookie deployment enables the service provider to track user behavior, segment audiences for targeted marketing, and optimize service delivery. The provision establishes the operational basis for behavioral data collection across the service ecosystem.

How does this clause affect you?

Users operate under terms that authorize persistent tracking through cookies for personalization and marketing purposes. The clause permits this data collection activity by default, with user control mechanisms available through separate management tools referenced in the policy.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 4 platforms. See the full comparison.

Is ConductAtlas affiliated with Activision?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Activision.