Activision uses cookies and similar tracking technologies to personalize content, serve targeted marketing, and analyze how you use their services.
Activision's use of cookies for marketing purposes means your gameplay and browsing behavior may be used to build an advertising profile and shared with third-party advertisers, which you can limit by adjusting cookie preferences.
Cross-platform context
See how other platforms handle Cookie and Behavioral Tracking and similar clauses.
Compare across platforms →Cookies used for marketing and behavioral tracking can result in your browsing and gaming behavior being shared with advertising partners, and you have options to manage or limit this tracking.
REGULATORY FRAMEWORK: Cookie-based tracking for marketing implicates GDPR Art. 6(1)(a) (consent as lawful basis for non-essential cookies), the EU ePrivacy Directive (2002/58/EC as amended), UK PECR (Privacy and Electronic Communications Regulations 2003), and CCPA/CPRA §1798.135 (opt-out of sharing via tracking technologies). Under CPRA, pixel-based advertising tracking constitutes 'sharing' of personal information for cross-context behavioral advertising, subject to opt-out. The FTC and EU national DPAs (particularly the Irish DPC given Activision's EU operations) are primary enforcement authorities.
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.