The agreement grants ActiveCampaign a royalty-free, worldwide, sub-licensable license to use a user's name, trade names, trademarks, logos, and business description in marketing materials, on its website, and in press releases, at ActiveCampaign's sole discretion.
This analysis describes what ActiveCampaign's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants ActiveCampaign a broad and sub-licensable trademark and publicity license covering the user's brand identifiers for commercial marketing purposes, without requiring prior approval or additional compensation for each use. Organizations with brand governance policies or restrictions on third-party use of their trademarks should assess this clause.
Under this clause, users grant ActiveCampaign the right to publicly identify them as customers and use their name, trademarks, and logos in marketing and press materials at ActiveCampaign's discretion. The license is worldwide, royalty-free, and sub-licensable.
Cross-platform context
See how other platforms handle Publicity and Customer Identification License and similar clauses.
Compare across platforms →"You agree that we may, but have no obligation, to identify you as a customer of ActiveCampaign and that ActiveCampaign may, in its sole discretion, refer to you by name, trade name, trademark, logo and other proprietary marks or words, and may describe your business, in our marketing or publicity materials, on our website, and in press releases or other public statements. You hereby grant ActiveCampaign a nonexclusive, royalty-free, worldwide, fully-paid, and sub-licensable license to use your name and any of your trade names, trademarks, logos and other proprietary marks or words pursuant to this Section.Excerpt from ActiveCampaign's Terms of Service
1.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision grants ActiveCampaign a broad and sub-licensable trademark and publicity license covering the user's brand identifiers for commercial marketing purposes, without requiring prior approval or additional compensation for each use. Organizations with brand governance policies or restrictions on third-party use of their trademarks should assess this clause.
Under this clause, users grant ActiveCampaign the right to publicly identify them as customers and use their name, trademarks, and logos in marketing and press materials at ActiveCampaign's discretion. The license is worldwide, royalty-free, and sub-licensable.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by ActiveCampaign.